| Titre : | Introduction to Advertising and Promotion : An Integrated Marketing Communications Perspective | | Type de document : | texte imprimé | | Auteurs : | George E Belch, Auteur ; Michael A Belch, Auteur | | Mention d'édition : | 3rd Edition | | Editeur : | Irwin Professional Publishing | | Année de publication : | 2016 | | Importance : | 762P | | Présentation : | ill., couv. ill | | Format : | 37 x 24 cm | | ISBN/ISSN/EAN : | 978-0-256-13696-8 | | Langues : | Français (fre) | | Résumé : | Acknowledged authors Michael A. , Belch , George E. wrote Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective (The Irwin Series in Marketing) comprising 762 pages back in 2016. Textbook and eTextbook are published under ISBN 0256136963 and 9780256136968. Since then Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective (The Irwin Series in Marketing) textbook received total rating of 3.5 stars and was available to sell back to BooksRun online for the top buyback price of $ 0.48 or rent at the marketplace. |
Introduction to Advertising and Promotion : An Integrated Marketing Communications Perspective [texte imprimé] / George E Belch, Auteur ; Michael A Belch, Auteur . - 3rd Edition . - [S.l.] : Irwin Professional Publishing, 2016 . - 762P : ill., couv. ill ; 37 x 24 cm. ISBN : 978-0-256-13696-8 Langues : Français ( fre) | Résumé : | Acknowledged authors Michael A. , Belch , George E. wrote Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective (The Irwin Series in Marketing) comprising 762 pages back in 2016. Textbook and eTextbook are published under ISBN 0256136963 and 9780256136968. Since then Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective (The Irwin Series in Marketing) textbook received total rating of 3.5 stars and was available to sell back to BooksRun online for the top buyback price of $ 0.48 or rent at the marketplace. |
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Affiner la rechercheIntroduction to Advertising and Promotion / George E Belch
